Tuesday, April 24th, 2018
Frequent Buyer Database
As the U.S. economy began to slow many retailers searched for methods to increase sales including the development and promotion of a "Frequent Buyer Program". Retailers understood that it is much easier to sell to existing "loyal" clients than it is to find and develop new client relationships. The Frequent Buyer Program was built around this understanding and became a perfect tool to increase sales by rewarding those customers that frequent a retail store and make regular purchases.
The Frequent Buyer Program also proved to have several other benefits including:
Mr. Summers, the President of DIVERSIFIED Computer Solutions, Inc., was contracted to develop a Frequent Buyer database that would be used by retails to track sales and mailers, and make it easier for management to make critical business decisions.
Since many of the end-users were not computer literate, an emphasis was placed on designing the solution to be as simple and easy-to-use as possible.
EASY TO USE
Throughout the design and development phases, an emphasis was placed on making the user interface as easy to use as possible. Available user functions were organized into logical menu groups and subgroups very similar to menus found in other Windows programs.
The Frequent Buyer Database also simplified the process of entering and finding customer and product information by organizing the forms and data fields into easy-to-use windows.
With just a few clicks of the mouse, end-users could easily view and print reports, generate mailing labels, and find, edit or add customer information and purchase history!
The Frequent Buyer Database allows a retailer to perform a variety of customer related functions including:
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